Domain Branding Explained in 3 steps

What is domain branding?

Domain Branding is essentially a sure-shot way of letting your customer know that the search result has come from your website. By including your brand name in the URL of the product or service offered by you, you erase any doubt regarding the source of the information. 

Why do you need to brand your domain?

The need to brand stands increasingly important, with domain branding being an integral component in the vast space of customer loyalty. Customer recognition greatly contributes to building a strong brand identity.

When to brand your domain?

Now more than ever, choosing which domain names to own is a complicated and critical task for startups and seasoned businesses alike. The reasons for this are countless: from lack of availability of relevant domain names to endless competition in the virtual world. The goal of every small business or startup should be to secure the most relevant domain names early on in the process of building the brand. 

And now, for the most important question of them all:

How to brand your domain?

Brand recall value should be at the forefront of any business strategy. More often than not, people directly type the domain they want to go to rather than opting for a search engine. Hence, the following top our list of priorities:

• Relevance to Brand

The brand name is able to develop greater recall value if customers are able to associate the name to the business. Chances are, if the user cannot draw a parallel linking the two, the name is more likely to be forgotten.

• Easily Spelled and Memorable

Customers will have greater difficulty in linking to your brand if your name is long and complicated. Opt for either commonly used words or uniquely coined but easy to spell names. Secondly, if your domain cannot be remembered, then it cannot be typed into any browser successfully yielding the right result.

• Visual Relation

This stands to be one of the most successful ways to increase your recall value. A good brand name is one that can be visually associated as soon as it is read. Being visual learners, humans are more likely to retain information when they can visualise it. Ensure, that your specialised product or service is the highlight of your domain branding. This way, the customer knows what to come to you for!

A brand is always a story in the making, so make sure yours becomes a tale to tell.