“Big businesses start small but start right.”
What better way for this thought to reflect in your work, than the right domain. Besides being the most integral part of your virtual presence, it is important to understand that a domain not only defines your site but also communicates information to humans and bots alike. With this, we present: 5 Facts about the right domain name for building a brand.
Represents your Business
The key to a good domain name is its ability to correctly capture and convey the essence of the business. It must be a name which displays your vision and mission hand-in-hand online.
Utilises Necessary Keywords
Keywords are essentially the most integral part of a domain name. The right keywords improve your ‘Search Engine Optimization’ ranking, consequently adding greater value to your venture.
Unique and Brandable
Your domain lays the foundation for your brand. It is a customer’s first insight into your brand. A one of its kind, coinable brand name makes for an impression to last. Think out of the box, there are no walls when it comes to establishing your mark, meant to last.
Concise and Clear
This single handedly stands to be the most significant criteria to opting for the right name. A good domain name establishes relation to business. Hence, choosing a name relevant to your venture’s niche is key.
Easily Pronounced and Spelled
More often than not, people directly type the domain they want to go to rather than opting for a search engine. If your brand name is long and complicated, customers will have greater difficulty in linking to your brand. However, it is important to understand that a user-friendly name in terms of functionality does not translate to a dull name. Creatively coined names can be the most distinctive, yet have the simplest spelling and pronunciation.
Keep these five facts in mind while choosing the right domain name for building a brand and you’re good to go!